This ecommerce catalog site build was one of the most exciting, unique, and rewarding projects for us! When we first engaged, Lakeside Manufacturing had 6 sites with a tremendous amount of information available for customers, the sales force, and their reps - but because of outdated design and poor user experience (UX), no one was using it. Lakeside needed a new look and feel, a way to engage both internal and external clients, and a digital presence aligned with current product but supportive of future goals.
The sites in place were built on aspdotnetstorefront, with an ASP.NET foundation. The implementation was difficult and confusing for the internal team to manage, making even the simplest of changes or additions to their product line difficult and time-consuming. Cross-branding across their sites was also not possible, resulting in the same product having multiple instances, different SKU's, and painful to track or adjusting marketing.
43Folders worked closely with interim CMO from Chief Outsiders during an extensive discovery process, and our joint recommendation resulted in not just a new website, but a true paradigm shift within Lakeside's product group. One of the most significant changes about product thinking lead us to a multi-site WordPress/Woocommerce solution, leveraging a single database as the source of "truth." Combining a WordPress multisite with Woocommerce as the ecommerce backend was definitely not your typical implementation, but one we knew made the most sense - and matched both the marketing goals and budgetary requirements of the client.